ARCHIVE OF BEAUTY
An independent institute dedicated to research on aesthetic intelligence across design, space, and culture.
Archive of Beauty studies how people perceive, remember, and are moved by designed experience - from hospitality environments and cultural institutions to material systems and brand narratives.
We use the term aesthetic intelligence to describe the sensory, spatial, and cultural conditions through which people orient themselves emotionally and cognitively.
The institute’s research draws on artistic inquiry alongside design and cultural analysis, positioning aesthetics as a mode of investigation rather than a matter of style.
AoB operates through research, editorial publication, and applied work. Its activities include cultural research, long-form essays and case studies, and selected collaborations with design-, hospitality-, and culture-led organizations.
Rather than treating aesthetics as surface or style, the institute approaches it as a structuring force in how experience is formed, interpreted, and sustained.
Archive of Beauty is currently in formation.
Selected Features
Africa-Arabia Edition
Behind The Scenes
Jean founded Archive of Beauty to consolidate and articulate a body of research developed through more than two decades of practice: how aesthetic intelligence shapes the way humans perceive, remember, and are moved by designed experience.
Trained initially in an art context, with early exhibitions and awards in institutional settings, her work is informed by artistic research alongside design and cultural analysis.
Her background includes an MFA in communication design and theory, followed by work across advertising, creative direction, and curation (Swarovski, TEDx, Think Big), luxury hospitality (Rosewood Hotels), and the founding of the international jewelry brand Atelier Nallik.
Through AERA Narrative, her applied practice, she works with hospitality and design-led organizations to translate aesthetic intelligence into spatial experience, brand narrative, and cultural strategy.
Archive of Beauty Institute is where this applied knowledge is formalized as research.
The institute develops frameworks, editorial analysis, and field-based inquiry that examine how spaces, brands, and material environments shape experience, and how aesthetic structures influence perception over time.
